CH 04 · FIND

The writers already covering your space — with their email addresses

Journalists and bloggers already covering your niche.

INCLUDED ON GROWTH & SCALERUNS AS A SERVER-SIDE JOBCSV EXPORT

THE SHORT ANSWER

What is author outreach in Leadsgram?

Author outreach finds the journalists, bloggers and newsletter writers who have already published about your niche or a named competitor, and attaches a contact address to each. It replaces the paid media-database subscription that most small businesses cannot justify.
WHO IT IS FOR

USE IT WHEN

Reach for this tool if…

  • You want coverage and links but cannot afford a PR retainer.
  • A competitor keeps appearing in roundups and you want to know who wrote them.
  • You have a launch and no press list.

CH 04 · SAMPLE TRANSMISSION

IN  · COMPETITOR: RIVALCRM.COM

27 AUTHORS COVERING THIS NICHE

+ S. MARTIN · TECH WEEKLY · EMAIL FOUND

+ J. OKAFOR · SAAS NOTES · EMAIL FOUND

PITCH LIST READY · 27 CONTACTS

SAVE TO LIST · START OUTREACH

PROCEDURE

PROCEDURE

How author outreach works

  1. STEP 01

    Point it at a competitor or a topic

    A competitor domain works best — the writers covering them are the writers who cover you.

  2. STEP 02

    Authors are extracted and matched

    The job reads the articles ranking for that space and pulls the bylines, then looks for a published contact address for each writer.

  3. STEP 03

    A pitch list arrives

    Writer, publication, the piece they wrote, and a contact route.

  4. STEP 04

    Pitch from your own domain

    Send from your verified domain inside Leadsgram — a pitch from a real company address gets opened; one from a bulk-sender does not.

OUTPUT

What lands in your workspace

  • Author name and publication
  • The article that put them on the list
  • A contact address where one is published
  • A list ready for an email sequence

AFTER THE JOB

And then what

Results save into folders you can filter, tag and share with your team. From there you can export to CSV, or move the list straight into an email campaign that sends from your own verified domain — with the replies landing in a shared inbox rather than one person's mailbox.

Access is granted one tool at a time, so a teammate can hold author outreach and nothing else. See the full feature list for how permissions, folders and the vault fit together.

OPERATOR'S DESK

Author outreach questions

Is this a media database?

It is built fresh per query rather than sold as a static database, which is why the writers on it have published on your topic recently instead of five years ago.

What do I actually send them?

Something they can use — data they do not have, a customer story in their beat, or a correction. The tool tells you who and where; the pitch is yours, and the shared inbox is where their reply lands.

IN PRACTICE

Businesses that lead with this tool

Marketing & SEO agenciesThe writers already covering the client's niche, with contacts — the deliverable clients ask for and agencies usually outsource.SaaS & tech startupsThe writers already publishing about your space, with contacts. A launch with a press list beats a launch without one.Ecommerce & D2C brandsThe writers who publish roundups in your space, with contacts. One roundup placement outlives a month of ads.

RELATED TOOLS

Outreach targetsA ranked list of sites and people worth pitching.Backlink lookupAny URL's backlink profile — copy a competitor's link sources.Competitor researchMap who you're really up against before spending on outreach.

ELSEWHERE

All 11 research toolsThe full channel directory.PricingWhich plan unlocks the research tools.Every featureEmail, team access, vault and chatbot.

Run author outreach on your own market.

Start free, then unlock the research tools on Growth at ₹1,499 a month — ₹1,199 billed yearly.

Start freeSee pricing →