CH 06 · RANK

Map who you are really competing against, market by market

Map who you're really up against before spending on outreach.

INCLUDED ON GROWTH & SCALERUNS AS A SERVER-SIDE JOBCSV EXPORT

THE SHORT ANSWER

What is competitor research in Leadsgram?

Competitor research starts from a few seed keywords and returns the companies genuinely competing for that space in a given market, what each one ranks for, and a gap report showing where you are absent. The competitors it finds are frequently not the ones a founder would have named.

WHO IT IS FOR

USE IT WHEN

Reach for this tool if…

You are entering a market and do not yet know who owns the search results in it.
You want to know which terms your rivals rank for that you do not.
You are building a content or link plan and need a target set to work from.

CH 06 · SAMPLE TRANSMISSION

IN · SEED KEYWORDS: HR SAAS UK

12 COMPETITORS CONFIRMED

+ PEOPLEHQ.CO.UK · RANKS FOR 84 TERMS

+ TEAMDESK.IO · RANKS FOR 61 TERMS

GAP REPORT READY

SAVE REPORT · EXPORT CSV

PROCEDURE

How competitor research works

STEP 01
Give it seed keywords
Three or four terms describing your category and market is enough.
STEP 02
Competitors are confirmed
The job identifies which companies repeatedly appear across that keyword set — the ones actually competing, not the ones with the biggest brand.
STEP 03
Coverage is measured
How many terms each competitor ranks for, so the list arrives ordered by real footprint.
STEP 04
The gap report lands
Terms they cover and you do not — the shortest route to a content plan that is not guesswork.

OUTPUT

What lands in your workspace

A confirmed competitor set for your market
Term coverage per competitor
A gap report of terms you are absent from
An exportable report you can hand to a writer or an agency

AFTER THE JOB

And then what

Results save into folders you can filter, tag and share with your team. From there you can export to CSV, or move the list straight into an email campaign that sends from your own verified domain — with the replies landing in a shared inbox rather than one person's mailbox.

Access is granted one tool at a time, so a teammate can hold competitor research and nothing else. See the full feature list for how permissions, folders and the vault fit together.

OPERATOR'S DESK

Competitor research questions

Why does the list not match the competitors I named?

Because search competitors and commercial competitors are different sets. The companies capturing your buyers' searches are often smaller and more focused than the brands you benchmark against — and they are the ones taking the traffic.

Can I run this per country?

Yes. A competitor set is market-specific, and running the same seeds against different markets is one of the more useful things you can do with it before an expansion.

IN PRACTICE

Businesses that lead with this tool

Exporters & manufacturersThe suppliers already ranking in that market tell you what a buyer there expects to see before they reply.Marketing & SEO agenciesWalk into a pitch with their real search competitors and a gap report. It closes deals that a generic deck does not.SaaS & tech startupsThe companies capturing your category's searches are usually not the ones on your board deck. These are the ones taking your traffic.Consultants & freelancersWalk in knowing their market, their real competitors and where they are absent. It is the difference between a conversation and a pitch.

ELSEWHERE

All 11 research toolsThe full channel directory.PricingWhich plan unlocks the research tools.Every featureEmail, team access, vault and chatbot.

Run competitor research on your own market.

Start free, then unlock the research tools on Growth at ₹1,499 a month — ₹1,199 billed yearly.

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